PO Box 619999
Dallas, TX 75261-6199
Street Address:
2801 W. Airport Freeway
Dallas, Texas 75261-4127
(Northwest corner of W. Airport Freeway [HWY-183] & Valley View Lane)
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877-HERITAGE (437-4824)(214) 528-3500
Fax: (214) 409-1425
Auction Name: 2025 September 21 Action Figures & Toys Showcase Extended Bidding Auction
Lot Number: 88026
Shortcut to Lot: HA.com/49177*88026
DC Batman-Themed Vintage Food Packaging & Promotional Ephemera (various, 1960s-70s). This unusual and visually striking lot showcases a wide array of Batman-branded grocery packaging and related promotional items, offering a vibrant look at how Gotham's most iconic hero leapt off the comic page and into mid-century American supermarkets. From bread bags to drink cartons, this material captures a unique intersection of marketing, pop culture, and everyday ephemera. Included in the lot are several unused Batman bread bags from Bond, Golden State, and Eddy's, each decorated with bold comic-style pop bursts and slogans like BANG, ZING, and POW, clearly riffing on the campy action aesthetics of the Batman TV show era. All bags appear unused and carefully flattened for preservation, maintaining strong color and graphic clarity.
Also featured are four flattened, unused drink cartons from All Star Dairy, including three fruit punch cartons and one orange drink carton. Each features a prominent Batman tie-in, with the fruit punch cartons offering a cut-out Batman mask printed directly on the side panel-classic '60s cross-promotional gold. An unused Slam Bang Vanilla ice cream box is also included, featuring full-color Batman and Robin comic-style artwork, along with a Batman-branded peanut butter jar, an All Star Dairy wall calendar, and a rotating children's menu from Bobby McGee's Conglomeration printed with superhero caricatures, including Batman.
Condition varies by item type. The bread bags and drink cartons are unused and show only light storage wear, such as faint edge curling or light surface marks, and minor discoloration from age. The calendar and rotating menu show more notable age, including discoloration, yellowing, fading, staining, and general surface and edge wear consistent with long-term storage. This is a rare and highly visual slice of Batman history from a time when the Bat-symbol was just as likely to appear in a grocery aisle as it was in a comic shop. For collectors of vintage advertising, character licensing, or Batman oddities, this lot delivers camp-era flair with true cross-generational appeal. Holy merchandising, Batman-this one's loaded.
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