Auction Name: 2026 March 19 Non-Sports Trading Cards Showcase Extended Bidding Auction

Lot Number: 73044

Shortcut to Lot: HA.com/43231*73044

1938 Gum Inc. Horrors of War (R69) - Group of 32 Cards - Includes #240 The Frightful Cost of War Graded PSA 8 (OC) .
The 1938 Gum, Inc. Horrors of War (R69) card set is one of the most powerful and controversial non-sport releases of the pre-World War II era. Issued as global tensions escalated, the set uses stark illustrated scenes and blunt captions to depict the brutality, destruction, and human suffering caused by modern warfare. Unlike heroic or patriotic war issues, Horrors of War emphasizes realism and shock, presenting gas attacks, bombings, and civilian casualties in a way designed to educate and warn rather than glorify. Highly regarded today for its historical context, bold messaging, and uncompromising imagery, the set stands as a striking artifact of 1930s social awareness and early non-sport card production.

Offered here are 31 ungraded and 1 graded cards from the release. This lot includes many of the sought after "torture" cards:

Graded Card:
240 The Frightful Cost of War PSA NM-MT 8 (OC) POP 8 with only 1 graded higher

Ungraded Cards:
2, 6, 10, 22 (x2), 28, 57, 69, 88, 99, 123 (x2), 125, 158, 241, 244, 254, 255, 256, 257, 260, 261, 265, 266, 267, 268, 273, 275, 276, 279, and 286.

The ungraded cards exhibit moderate handling wear, including some softened or rounded corners and minor surface wear consistent with age. Some cards show centering variations, but overall image quality remains strong.

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