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877-HERITAGE (437-4824)(214) 528-3500
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Auction Name: 2025 November 7 Concert Posters Signature® Auction
Lot Number: 26070
Shortcut to Lot: HA.com/7421*26070
BG-68 The Who, "Jim" Hendrix 1967 Fillmore Concert Poster Graded 9.8. First-printing San Francisco concert poster for The Who and the Loading Zone playing at the Fillmore Auditorium on Friday and Saturday nights, June 16 & 17, 1967, the very same weekend the Monterey Pop Festival was happening two hours to the south. Thus, Pete Townshend & Co. went down on Sunday and did their incendiary Monterey set that evening. Known as BG-68 in the Bill Graham numbered series, this poster was designed by Bonnie MacLean and has been graded a super-stellar 9.8 Near Mint/Mint by CGC (the Certified Guaranty Company). Measures 14 1/8" x 20". COA from Heritage Auctions.
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