Press Release - September 14, 2007

Peter Fonda's Memorabilia to be Auctioned by Heritage!

Easy Rider "Captain America" Flag, DOD Badge Among Items to be Offered by 3:10 to Yuma Co-Star.

Dallas, TX:To an entire generation, Peter Fonda was the epitome of counter-culture "cool." One of the stars of the classic Easy Rider (1969), Fonda, along with co-star Dennis Hopper, rode across the country in search of America, and straight into pop culture immortality.

Born on February 23, 1940, the son of renowned actor Henry Fonda and Frances Ford Seymour, Peter's first professional work was in a Broadway production of Blood, Sweat and Stanley Poole, for which he earned favorable notices.

Fonda's first film role was in Tammy and the Doctor (1963), and he soon gained a solid reputation for playing young, counterculture antiheroes, as first seen in the movie The Wild Angels (1966), in which Fonda portrays Heavenly Blues, president of a local Hells Angles chapter, and later in The Trip (1967), directed by Roger Corman.

His most visible role, however, came in 1969 when he produced, co-wrote and starred in Easy Rider, a story about two young men traveling across the country trying to find America. Seen by many as one of the defining films of a generation, Easy Rider is regarded today as one of the most important films of the 1960s.

After Easy Rider transformed Fonda into one of Hollywood's leading stars, he was able to be far more selective about the projects he took on. Memorable later roles include Larry Rayder in Dirty Mary, Crazy Larry (1974), Frank in The Passion of Ayn Rand (1999) for which Fonda received a Golden Globe nomination, Terry Valentine in The Limey (1999), Ulysses "Ulee" Jackson in Ulee's Gold (1997), Mephistopheles in Ghost Rider (2007), and Byron McElroy in 3:10 to Yuma (2007).

"Without a doubt, the most exciting material from Peter Fonda's collection are those pieces that come from the movie, Easy Rider," said Doug Norwine, director of Music & Entertainment Auctions for Dallas-based Heritage Auction Galleries. "Anyone who has seen the film no doubt remembers the American flag Fonda wore on the back of his motorcycle jacket, the flag that gave him the name 'Captain America.' We're proud to offer that very flag, attractively framed, in our upcoming auction. This is the flag that defined one of the most important, and memorable, characters in film history. Along with the flag, we'll also present the D.O.D. badge that Fonda wore throughout the film, as well as his prototype gold Rolex. The watch was not a prop, it actually belonged to Fonda, who had purchased it as a reward to himself for finishing the screenplay for Easy Rider. In the movie, when you see Fonda toss the watch away, he's actually throwing a replica, not wanting to damage the original, which he wore throughout the rest of the movie and which can be seen briefly in the opening, pre-credit sequence."

"One of the things that set Easy Rider apart from virtually all other movies of its time was its soundtrack," Norwine said. "Featuring contemporary hits from the likes of Steppenwolf, the Byrds, the Jimi Hendrix Experience, and Roger McQuinn, the album was a phenomenal success and redefined the way popular music was used in motion pictures. Fonda received a Gold Record Award from the RIAA, commemorating 500,000 copies sold, an award we're proud to offer to the collecting public for the very first time."

"Of course, Fonda's memorabilia isn't all about Easy Rider," Norwine said. "We're also pleased to offer his Martin D-45 guitar from the movie Outlaw Blues, along with a soundtrack LP from the movie. The award-winning actor has boldly signed both items. Among the truly unique items being offered are several drawings that a 7-year-old Peter Fonda did for his father, legendary actor Henry Fonda. These drawings were done for the elder Fonda after his return from combat in World War II, and while he was in New York, in rehearsals for the Broadway version of Mister Roberts. These are a charming and intimate window into the relationship between a famous father and the son who obviously idolized him. Speaking of Henry, we're also offering that actor's Bronze Star, awarded for 'meritorious service as Assistant Operations Officer and Air Combat Intelligence Officer... during operations against enemy Japanese forces from May 12, 1944 to August 12, 1945.'"

Norwine continued, "Another interesting piece is 45-caliber Kentucky pattern muzzle loading percussion rifle with handmade inlays, custom made for Peter Fonda by noted gunmaker Don King, and used by Peter in Hawken's Breed (1987), which forms a matched set with the 45 pistol and Bowie knife that also offered in this auction. Whether you're a collector of classic firearms, Hollywood memorabilia, or unique movie props, this rifle will certainly be the centerpiece of any outstanding collection."

"There's so much more being offered," Norwine said, "not only from the personal collection of Peter Fonda, but from so many other great music and entertainment stars and celebrities as well. I'd invite anyone interested to visit, where you'll find full-color, enlargeable images of each and every lot in the auction, accompanied by our complete and informative catalog descriptions. You can even place your bids online from the comfort and convenience of your home or office."

Heritage Auction Galleries will offer Peter Fonda's personal memorabilia in their upcoming Music and Entertainment Signature auction on October 6 & 7, 2007, at their headquarters in Dallas, TX.

Peter Fonda's "Captain America" Flag from Easy Rider:
ESTIMATE: $50,000 & up

Peter Fonda's D.O.D. Badge from "Easy Rider.":
ESTIMATE: $15,000 & up

Peter Fonda's Prototype Gold Rolex Worn In "Easy Rider":
ESTIMATE: $10,000 & up

Peter Fonda's "Easy Rider" RIAA Gold Album Award:
ESTIMATE: $2,000 & up

Peter Fonda's Martin D-45 from "Outlaw Blues" With Soundtrack LP, Both Signed:
ESTIMATE: $7,500 & up

Peter Fonda's Picture Drawn for his Father at Age 7:
ESTIMATE: $400 & up

Peter Fonda's Kentucky Hunting Rifle:
ESTIMATE: $1,000 & up

Henry Fonda's Bronze Star:
ESTIMATE: $2,000 & up

For more information about Heritage's auctions, and a complete record of prices realized, along with full-color, enlargeable photos of each lot, please visit

Prospective consignors and sellers of Entertainment, Celebrity or Hollywood memorabilia are invited to Or simply email Doug Norwine at or call 1-800-8782-6467, ext. 1452.

To reserve your copy of any Heritage auction catalog, please contact Client Services at 1-800-872-6467, ext. 1150, or visit to order by email.

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